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Nessa postagem iremos analisar alguns cartazes publicitários de acordo com noções básicas de tipografia, cores e organização de elementos. Esperamos que gostem das observações feitas e que aprendam um pouco também. E se gostar, não esqueçam de comentar, não custa nada, não é mesmo?
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Cartaz de um recital sênior em uma universidade de música
Pontos fortes: Simplicidade, utilização de duas fontes sóbrias, destaques em certos nomes. Passa bem a mensagem do evento, condizendo com o seu público-alvo. A imagem principal conversa com as palavras, obtendo uma harmonia.
Pontos fracos: Falta de cores e elementos. Nomes com letras pequenas que podem não ser visualizados a certa distância. Informações como dia, data, local não estão em destaque. Pude observar que foi dado maior destaque ao nome do músico, esse fato podendo estar associado à relevância do mesmo. Desta forma, supus que apostaram em destacar o nome dele para chamar mais atenção dos interessados.
Cartaz de uma empresa responsável pela segurança no trânsito
Pontos fortes: Criatividade, inovação, elementos atrativos visualmente. A intenção é causar certa “confusão” na peça para se passar a mensagem de maneira criativa. Vários elementos visuais foram misturados para dar a impressão de distração. Atrativo, chama a atenção de quem olha, aguça a curiosidade.
Pontos fracos: O cartaz poderia ter mais cores. A marca da empresa poderia ser um pouco maior, junto com o slogan. No mais, tudo combina com a proposta da campanha.
Observações: A cor vermelha pode transmitir entusiasmo, ação, bem como violência, alerta. Estimula os instintos naturais. Se usada em excesso pode transmitir intranquilidade.
Cartaz de banco online
Pontos fortes: Clean, com informações necessárias.
Pontos fracos: Combinação de cores e falta inovação, acabou ficando algo engessado, mas talvez essa seja a proposta, já que o banco é algo mais sóbrio, assim como o público.
Observação: O verde escuro transmite uma sensação de depressão. O laranja chama a atenção para pontos que devem ser destacados.
Cartaz feito para uma campanha contra a gravidez na adolescência
Pontos fortes: O cartaz é agradável, seus elementos estão bem organizados e distribuídos. O fundo é bem suave e em tom claro, o que dá destaque à fonte rosa e trabalhada, bem como a princesa. Há um balanceamento dos elementos, existindo tanto uma mensagem do lado direito, quanto do esquerdo.
Pontos fracos: As fontes condizem com o contexto da peça, apesar de não serem as mesmas utilizadas em uma frase. O ideal seria dar destaque a palavra mais forte, com uma fonte diferente na frase e no restante das palavras utilizar-se da mesma fonte. Isso não compromete a harmonia, entretanto.
Observação: A cor rosa é ligada a feminilidade e a amarela à vivacidade.
Thuanne Silva
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